NBCUniversal Redefines Cross-Platform Advertising for the Industry With One Platform Total Audience

“From day one, NBCUniversal has evolved its business to connect with consumers where they are, while giving advertisers a seat at the table. 2024 will be a watershed year for change. Seismic shifts in measurement will throw everyone’s media mix models up in the air, presenting a singular opportunity to transact on strategic audiences and measure real KPIs for marketers. With One Platform Total Audience, we are empowering our clients to supercharge their media schedules in a whole new way and maximize the effectiveness of their ad dollars to achieve their business goals.”
-Mark Marshall, Chairman, NBCUniversal Global Advertising & Partnerships