We’ve all heard that age-old question, “If a tree falls in the woods, and no one is around to hear it, does it make a sound?” Well, in the digital advertising business, the question goes like this: “If an ad is served around content that no one can see or is really watching, should an advertiser have to pay for it?”
- Across all NBCUniversal platforms, it’s real people watching real, TV-quality content: we have less than 1% bot traffic.
- More than half of our digital video content is watched on TV screens.
- We stay true to our word: we deliver on all the digital impressions we promise you.
- Our reach is undeniable. Our audiences are triple the concentration of adults 18-34 and the frequency with which they watch our videos is the same as traditional TV.
As technology continues to advance, we have to continue to hold ourselves to the highest possible standard, keep investing in the best content development out there and never stop evolving to meet the needs of our advertising clients. In our industry, the exceptional must be the norm.
That’s exactly what we’re doing at NBCUniversal.