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For over three decades, The More You Know has been a trusted voice for bringing important social issues to the forefront and addressing them in creative and inspiring ways. The campaign’s widely recognized PSAs feature celebrity talent role models who share – in friendly and relatable ways – information about topics. They move audiences beyond awareness and inspire them to act.
In partnership with TMYK, The Ad Council, and NBCU Corporate Social Responsibility, Creative Partnerships at NBCU developed a collection of TMYK PSAs to provide the general public with important information, tips, tools, and words of encouragement to help slow the spread of the Coronavirus. The content addresses topics such as: why social distancing is essential to slowing the spread, how to know if you are at higher risk for contracting Coronavirus, and what parents can do to maintain calm, productive, and healthy daily routines.
Each content piece features various talent, shot from their own homes on their own devices, delivering these key messages in the inspiring and positive tone of TMYK.
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If any of the “The More You Know” spots air on the NBC or Telemundo broadcast networks in our client’s paid-for commercial time, the spots will need a legal disclaimer identifying the client as the underwriter, which will be inserted into the spots by our team.
The disclaimer will be on an end credit billboard in 10-point font stating, “Furnished by ____ [Client Name]” or “Proporcionado por ____ [Client Name]” and held for approximately 3 seconds. This disclaimer is required to satisfy FCC sponsorship ID requirements for the broadcast platforms. No other messaging or corporate logos will be permitted on these spots.
This content is available for use on both broadcast and cable time, and also in both English and Spanish. Click on the tiles below to preview the creative.
If you have any questions, please contact Collette Winn.
