The challenge
Demonstrate the power of Cisco’s technology
Cisco aimed to drive awareness and consideration by demonstrating the power of its technology to bring everyone together, especially during these times when we’re socially distant.
The insight
Showing is better than telling
When it comes to learning about new tech services, consumers want to see how they work rather than read a description. By showcasing Cisco’s technology at the U.S. Open, we enhanced the viewer experience while illustrating the power and value of Webex through the lens of our audience’s favorite game.
The solution
Cisco Webex integration
Cisco was prominently featured throughout U.S. Open week across all platforms, highlighting its brand messaging and communications technology. NBC Golf, through the power of Cisco Webex, connected fans at home to the U.S. Open through their “Fans Connect” feature while sportscasters virtually interviewed past U.S. Open Champions who were unable to be onsite.
The approach
The results
Lift in brand KPI’s
Drove improved brand perception
about Cisco because of the sponsorship (+112% vs. non-viewers)
Stronger sentiment makes viewers more receptive to Cisco creative and more likely to take action
(+123% vs. non-viewers)
To browse our full library of case studies, click here.
