The challenge
Drive site traffic
A leading luxury resort group wanted to leverage addressable advertising to drive traffic to their website.
The insight
Reach in-market consumers when they’re searching
Some shopping trends are seasonal events consumers look forward to all year, like back-to-school shopping, the holidays, and summer vacation. Leveraging addressable advertising during these high-energy search periods is a great way to connect your brand with eager consumers looking for their best options.
The solution
Target travelers via addressable TV
We partnered with the client to run a One Platform DDL addressable campaign delivered across our VOD portfolio to a custom Mastercard “Luxury Hotel & Resort Travelers” target audience instead of a traditional Nielsen demo.
The results
NBCU commissioned a custom Data Plus Math study to measure the impact of the One Platform DDL campaign on driving traffic to the advertiser’s website.
One Platform DDL drove double-digit site visitation lift
to the advertiser’s website
to the advertiser’s website
One Platform DDL drove double-digit page visitation lift across the site
visitation to the advertiser’s homepage
visitation to property search pages
visitation to resort booking pages
visitation to special offers pages
visitation to resort + flight booking pages
visitation to resort-only booking pages
