Drive conversion for bipolar depression treatment
A leading pharmaceutical company wanted to leverage advanced targeting on linear TV to drive new-to-brand prescription lift for their bipolar depression medication.
Not all treatments are the same
Within an already informed market, advanced TV targeting is a great way to reach patients who aren’t satisfied with their current treatment plan and are actively looking for the right product for them.
Target likely consumers via national TV
We partnered with the client to run an AdSmart national TV campaign optimized across our linear portfolio to reach a custom IQVIA consumer target instead of a traditional Nielsen demo. The Advanced TV Targeting campaign ran across 6 networks: Bravo, CNBC, E!, NBC, NBCSN and USA.
We commissioned a custom IQVIA study to measure the impact of AdSmart exposure on driving new-to-brand prescriptions (NBRx) for the advertised treatment.
AdSmart drove incremental NBRx lift
AdSmart delivered lift efficiently