NBCU commissioned a custom NCS study to measure the impact of the AdSmart campaign on driving incremental sales for the advertised skin care products.
AdSmart exposure drove sales
$2.76 return on ad spend
+8.2% lift in average HH spend vs. unexposed
Incremental sales contributions
67%of incremental sales from previous brand buyers
33%of incremental sales from new brand buyers
16%of incremental sales from brand switchers