YouTube offers advertisers an extremely powerful video distribution strategy at scale, if they can side-step the pitfalls. NBCU’s short-form content across YouTube is how advertisers can stay brand-safe on YouTube without sacrificing scale. As the #1 Entertainment Network on YouTube’s platform, with shows like The Tonight Show with Jimmy Fallon, Saturday Night Live and The Voice, NBCU is a premium and high performing video ad solution for advertisers. NBCU’s dedicated YouTube team and content strategy has led to increased watch time YOY and attracted a younger, different audience from linear.
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