Capabilities:Data + Targeting

Audience Studio

Overview
Case Studies 

Our industry-leading advanced advertising platform combines the unmatched power of NBCUniversal’s content with our unique proprietary data asset and our best-in-class advanced targeting capabilities to help you reach the right consumers on every screen.

 

TARGET AT EVERY LEVEL, ACTIVATE YOUR WAY

Our suite of audience targeting capabilities—Audience Studio Optimized Linear, Audience Studio Addressable, and Audience Studio Targeted Digital—enables you to reach your consumer target audience wherever they are, with:

  • One-to-many optimized linear targeting for enhanced delivery of your target audience through the broad reach of national TV
  • One-to-one addressable targeting for impressions delivered only to target households
  • One-to-one digital targeting for impressions delivered only to target users

 

And our flexible activation options mean how you activate your audience is up to you, with:

  • Managed service options that use our in-house data sets—plus yours if you have your own data—our in-house data technology, and our in-house data science expertise for targeted buys with audience delivery guaranteed
  • Self-service options for advertisers who want to use their existing DSP integrations to execute targeted buys

 

PARTNERSHIP WITH DATA AT ITS CORE

More than just a suite of capabilities, Audience Studio is a data-at-the-center partnership that leverages audience-based buying to improve the efficiency and effectiveness of your advertising. To learn more, contact our team at audiencestudiocomms@nbucni.com.