Peacock’s Solo Ad experience is an exclusive sponsorship that limits advertising to exactly what it sounds like: a single ad within an episode of a show. When the viewer selects to play a Solo Ad-sponsored episode, a custom branded intro lets them know there will be only one ad, thanks to the advertiser’s sponsorship. Then, the episode plays, and the sponsor’s Solo Ad is served in a mid-roll break.
- Content – Select Peacock full-episode content: Peacock Originals and family-friendly fan favorites
- Devices – All Peacock-supported devices
Best Used For
- High-impact brand awareness at scale
- Closely aligning a brand with specific show content
In Beta Testing (2022): The Harmonizer
This exciting new capability would leverage Peacock’s first-party viewer data to make advertiser messages more effective with customized creative targeting. Learn more here.