Peacock’s Pause Ads offer an unobtrusive advertising experience initiated by the viewer when they pause what they’re watching.
With this non-interruptive format, a static brand advertisement takes over the screen after a video has been paused for more than five seconds, typically with messaging that is contextually relevant and calls attention to the pause.
- VOD (long-form)
- Devices–Peacock-supported connected TV devices only
Best Used For
- Brand messaging and awareness
- Speaking to an audience at peak attention
- Creating a shoppable moment
In Beta Testing (2022): The Harmonizer
This exciting new capability would leverage Peacock’s first-party viewer data to make advertiser messages more effective with customized creative targeting. Learn more here.